The latest stories from Story Goods.
Slow Content: Why Quality Beats Quantity Every Time
I read Cal Newport’s Slow Productivity, and connected instantly with tips to improve how knowledge workers approach their craft. One of Newport’s core insights is that you can work at a natural pace, doing fewer things, and get better results than “hustling” on projects if you focus on quality. This wisdom applies perfectly to content…
What Does an Excellent Editorial Look Like? A Framework
Just Cook magazine grew from zero to almost 500K monthly readers in under three years. How did we do it? By treating content marketing like editorial publishing. We made a concerted effort to apply an aspirational approach to editorial, creating content that would matter to our customers. Specifically, we applied three editorial principles that separated…
The Friendship Tax: Why Good Relationships Complicate Great Opportunities
When Your Network Is Your Net Worth (But Also Your Friend Group) Looking back over the past decade of my multi-faceted career, I can see two distinct areas in which I have grown: one is in editing and writing, and the other is in using strategies to support businesses in telling their unique stories. Through…
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