Content Marketing Portfolio
I’ve collected some of the content I wrote for the digital platform I built at ButcherBox. Much of the content was written while I was managing the content marketing strategy for the brand and the editorial team.
This included running the editorial calendar, managing team members (writers, copywriters, social media managers, creative, video, and more), owning the SEO strategy and tactics, taking care of all editing responsibilities, and more.
Below are pieces from ButcherBox’s “Just Cook,” which regularly received 250,000 to 500,000 monthly pageviews under my editorial management.
- A sampling of all my BB writing: Dennis Keohane Author Page
- ButcherBox Sponsors “Farm Aid 2020 On the Road”
- How to Grow a Family-Friendly Culture in a Fast-Growing Company
- The History of Tacos
Various Writings
Here are some of the stories I wrote and then republished on Medium under my own name for UtterlyBiased and other digital sites:
I just rediscovered this bit of writing I did, which I love. It was published on HackerNoon:
For Pillar.VC
Writing/Creative Portfolio
As the editor of ButcherBox’s Just Cook:
“How We Think About Food, Representation, and Cultural Appropriation.”
Podcast created and managed for ButcherBox:
The Rare Podcast, Top 35 Food Podcasts in Apple Podcasts.
On Medium, via Utterly Biased:
“The last days of Boston as an industrial town: The Boston Globe printing press stops.”
Pandodaily via the Wayback Machine:
From The Boston Globe, the most important thing I ever wrote:
“While struggling to build companies some founders also quietly battle depression.”
Here is a short post I did for Outside Magazine in 2016 (the company was acquired by Marriot in 2024):
Introducing Your Next Tiny-House Fantasy.
Front page of The Boston Sunday Globe:
Two IPOs, $444 million raised, historic week for Wayfair, HubSpot, Greater Boston tech scene.
And this is one of the first things I wrote. Seems like ages ago:
How to Win an Opportunity of a Lifetime and What to Do Next – VentureFizz
Podcasts
As guest:
- How One Journalist Broke into Tech & Rocketed to the Top in Just 18 Months – Jay Acunzo’s Traction podcast for Nextview Ventures (How Stories Happen, Unthinkable).
- Tech in Boston #4 – I was one of the first guests for Dave Gerhardt‘s (Exit Five) successful Tech in Boston podcast.
- Unthinkable #1 – The first episode of Jay Acunzo’s Unthinkable.
:
- Off the Record at the i-lab with Dave Balter and Sarah Hodges – Host for LIVE at the Harvard Innovation Labs. More here.
Story Goods 